ipico announced on Wednesday the official launch of its proprietary online casino for consumers in the New Jersey market.
Following the debut of the multi-state Tipico Sportsbook platform in New Jersey and Colorado earlier this year, this launch marks the second product in the proprietary suite developed in-house for the US market by Tipico USA Technology.
The iCasino features a seamless login and wallet for existing Tipico Sportsbook users and is available on desktop or as a stand-alone mobile app for iOS and Android.
At launch, the casino will feature titles like 88 Fortunes and Monopoly, and over time will roll out hundreds of games from a wide variety of studios including Scientific Games, NetEnt, High5, Everi, Gaming Realms, and Inspired Gaming. Players in New Jersey will have access to an expanded library of slots, classic table games, jackpot games, leaderboards, live dealer games, and much more in the coming months.
For a limited time, new Tipico users will have access to a massive casino deposit match welcome offer, and current sportsbook users can log in with their existing credentials to try the iGaming experience and take advantage of regular daily promotions like free spins, risk-free play, deposit reload match offers and much more.
Tipico has partnered with Ocean Casino Resort for licensing in New Jersey, and pending future market access, regulatory approvals, and local legislation, Tipico plans to expand the online casino product to additional states in 2022.
Adrian Vella, Tipico US CEO, said: “After many months of investment and hard work by our growing team of developers, we are excited to announce today that the Tipico online casino is now live in New Jersey. With a growing number of U.S. states opening or regulating legal online casino activity–driving an average of $100 million in gross gaming revenue each month per state–this addition to our suite of products will be a key driver of growth for Tipico in North America in 2022.”
He added: “With a portfolio of classic and popular games, the Tipico iGaming platform is a natural complement to our sportsbook. We are confident that this seamless, multi-state single-sign-on expansion of our product suite will advance our ability to acquire high-quality players in New Jersey and beyond, and retain them for the long-term as we roll out frequent new features.”
In September, Tipico announced online market access in Iowa and Indiana through an agreement with Caesars Entertainment. In August, Tipico partnered with Colorado Governor Jared Polis to announce the opening of a Tipico technology hub in Denver. In July, the company kicked off a partnership marking Tipico as the exclusive sports betting and iGaming provider for Gannett, with deep local and national integration and exposure across the entire USA Today and USA Today Sports Media Network.
The company expects to launch its mobile sports betting app in Iowa during Q4 ’21 and Indiana in Q1 ’22, pending regulatory approvals and anticipates the announcement of additional state market access agreements before the end of this year.