ata-driven research and analytics company M Science is launching a digital sports betting and iGaming platform, the firm announced last week. The new data solution allows clients to track key performance metrics for digital sports betting and iGaming companies on a state-by-state and weekly basis.
The launch of the new offering builds upon research and data solutions the company has provided to investors and companies for nearly two decades, says M Science. It’s powered by its near real-time transaction data, and “expands market information available” to digital sports betting and iGaming companies.
According to the analytics firms, by leveraging its new solution, gaming operators will not have to rely anymore on limited disclosures by state officials in order to build their understanding of overall trends in the industry.
“M Science brings a much-needed data solution to companies operating in this quickly growing market,” said Elizabeth Coleman, Head of Product. “Our corporate intelligence team helps our clients drill even deeper into that data to bring actionable, quantitative insights to highly specific strategic questions.”
M Science’s corporate intelligence is set to serve strategy, analytics and market research teams with data to help them understand the performance of competitors, as well as specific products, categories, and sales channels. Its solutions analyze the spending behavior of customers at the aggregate level, but also down to very specific segments, the firm explains.
The new sports betting and iGaming solution will also build upon these features, allowing clients to conduct in-depth competitive and consumer analysis. For instance, clients will be able to track market share of overall deposits, share of new customer additions, or benchmarking competitors in a series of features such as customer retention, loyalty, or cumulative spend across customer cohorts.
“This information is critical for companies as they race to win sustainable market share in each new state as it legalizes,” said Vaughan Read, corporate Technology, Media and Telecom sector lead.
Founded in 2002, M Science empowers financial institutions and corporations via data-driven research and analytics. Its teams work with unstructured data in near real-time to discern critical insights to help clients make more informed decisions. The firm is a portfolio company of Leucadia Investments, a division of Jefferies Financial Group.