BetBoom, one of the largest bookmakers in Russia, has entered into a new partnership with esports betting solutions provider Oddin.gg to capitalize on the boom of electronic sports in its home country, the wagering company announced on Monday.
The bookmaker, which has more than 350 betting shops set up across the country, claims its foray into sports betting will have a focus on technology and user experience. Through its relationship with Oddin.gg, the company aims “to lead the region” with an esports betting solution that “ventures to satisfy the expectations of millions of fans.”
The new partnership with BetBoom marks a first with a Russian operator for esports-centric provider of odds feeds and risk management solutions Oddin.gg. It builds upon partnerships signed with multiple new clients in the last few months, including SOFTSWISS and Betby.
The esports company, which has recently earned a license from New Jersey, offers its customers through its proprietary and proven solution “a truly engaging esports betting experience,” appealing to the younger generations of bettors interested in electronic sports.
“We are fully aware of the esports potential in Russia. We have the ambitious plan to become the leader on the local market in esports, but to do so, we need the best product available,” stated Petr Kipa, CMO of BetBoom. “This is why we’re extremely happy to partner with Oddin.gg.”
According to the executive, Oddin.gg’s proprietary solution will allow the bookmaker to offer “the best product in the market.” The esports scene in Russia has been growing as of late, with popular Russian teams regularly succeeding internationally in titles such as CS:GO and Dota 2.
“Oddin.gg’s technology has no equal in the industry; betting lines are available almost all the time, and there are myriad live markets with extensive coverage,” Kipa added. “We can’t wait to launch the product and lead the fast-growing esports market in Russia, improving our current profitability and attracting massive esports audiences to our sportsbook.’’
BetBoom says it was “inevitable” that an established bookmaker in the market would double down on esports in an effort to satisfy the growing demand of esports fans. Through this partnership, BetBoom expects to lead the scene in Russia, while at the same time providing Oddin.gg a new opportunity to expand globally.
Marek Suchar, Managing Director at Oddin.gg
“BetBoom is already one of the most successful bookmakers in Russia with significant plans for further growth,” added Marek Suchar, Managing Director at Oddin.gg. “We believe their success comes partly from listening to their users and giving them what they are looking for. Esports in Russia has been booming for a couple of years, therefore it is only logical that BetBoom wanted to move fast, improving its solution to satisfy users’ high demands.”
Suchar further says Oddin.gg’s solution will provide bettors in the market with “an engaging betting experience,” ultimately leading to increased betting volume and, eventually, GGR. “We are excited to launch our first partnership in Russia, and we couldn’t have found a better partner in this regard than BetBoom,” he concluded.