Online gambling on sports is now live in Louisiana.
On Friday, mobile sportsooks launched in the Pelican State, products from the likes of Caesars and BetMGM, among others. The online operators should immediately grow the market.
The state saw about $67 million in wagers across November and December, per state figures. The books crushed bettors with a whopping 15% win percentage. Typical hold for sports betting is around 7%.
“Launching our Caesars Sportsbook app on the first day mobile sports wagering goes live in Louisiana is a big moment for our legacy in the state,” said Eric Hession, Co-President of Caesars Digital. “Louisiana sports fans have shown us their passion for sports betting every day since the opening of our Caesars Sportsbook locations at Harrah’s New Orleans and Horseshoe Bossier City. Our mobile app is ready to bring fans closer to the sports they love while offering the very best in rewards.”
MGM, also based out of Las Vegas, echoed Caesars.
“We’re thrilled that the BetMGM Sportsbook is one of the first mobile sports betting apps to launch in Louisiana, just in time for this weekend’s NFL playoffs,” said BetMGM CEO Adam Greenblatt. “We know that many Louisianians visit our retail sportsbooks in Mississippi, and we’re pleased to provide another betting option that rewards customers with one-of-a-kind experiences not available on any other platform.”
Louisiana legalized sports betting in 2021.