SG Networks announced on Wednesday it is launching an expanded lineup of original sports betting programming. The expansive content push signifies the network’s continued foray into sports betting as it aims “to engage fans in a fun and informative way,” states a press release.
The extended lineup will feature “Odds With Ends,” a new Sunday morning show airing from 11:00am-12:00pm ET during the football season. It will be hosted by former Giants defensive end and 2x Super Bowl Champion Mathias Kiwanuka and former Giants wide receiver and Super Bowl Champion David Tyree.
The one-hour program will serve as “the premier sports betting show on game days,” providing fans with in-depth player analysis, game breakdowns and top picks and betting predictions in the lead-up to kickoff.
As former NFL players and teammates with the Giants, Kiwanuka and Tyree are expected to show good chemistry and provide valuable insight and betting perspective. A mix of other former New York athletes will also regularly join the show to discuss football betting action and point spreads across the league. The first episode will air on Sunday, October 24th.
“David and I will provide fans with a unique perspective around sports betting that only former players can give,” said Kiwanuka. “We will chop it up and deliver analysis that will be helpful for NFL fans betting on games each week.”
MSG Networks has also premiered “The Bettor Half *Hour.” It will be “a fast-paced, energetic show” that will give an inside look at the sports betting landscape. Hosted by sports betting host Alex Monaco, the show will entertain and educate viewers on how to approach sports betting.
Monaco will break down effective betting strategies, analyze the latest storylines and react to the latest odds and betting action each night. The half-hour program will include interviews with industry leaders and expert voices in the betting field. “The Bettor Half *Hour” will air at 5:00pm ET every Monday through Thursday, beginning Wednesday, October 20th.
The new shows will add to MSG Networks’ current programming, which features the recently-launched “The Betting Exchange,” a dynamic roundtable-style show that dives into the latest betting trends across the sports world.
Hosted by sports betting on-air personalities Katie Mox and Jeff Johnson, the half-hour show delivers news and analysis through the sports betting lens, while also exploring and providing insight into the nuances of betting.
After initially debuting as a weekly program in September, the show has now been expanded to four nights a week, airing Monday through Thursday at 5:30pm ET, starting Wednesday, October 20th.
A rotating mix of New York athletes, such as Tyree and former Jets safety Erik Coleman, and sports betting experts including Minty Bets, Alex Glaze and Sean Little, will regularly join Mox and Johnson each night. This will ensure spirited and entertaining debates “on everything from upcoming game lines, player props, over/under totals, future bets and more.”
“With the rapid rise in sports betting interest around the country, we are excited to expand the reach of the MSG Networks brand and further immerse our fans in the sports betting culture,” said Kevin Marotta, Senior Vice President, Marketing and Content Strategy, MSG Networks.
The senior VP expects the launch of the new shows will “significantly increase” the company’s sports betting presence, while uniquely positioning it “to become one of the premium destinations for sports betting content.”
To coincide with the programming launch, MSG Networks is debuting a new social media handle on both Twitter and Instagram tied to sports betting: @MSGPlusMinus. It will serve as the dedicated social media home for the network’s sports betting initiatives.
The @MSGPlusMinus channels, along with MSGNetworks.com and the network’s YouTube page, will feature exclusive content, highlight top picks and drive the overall betting conversation amongst bettors each day.
The new expansive push into sports betting follows earlier MSG Networks innovations in the sports sector. In 2017, the company became the first network to offer a live fantasy/gaming infused broadcast of a live game (Knicks), in partnership with DraftKings.
In 2018, MSG Networks was the first regional sports network to integrate live stats and interactive games on its MSG GO streaming app, which the network will continue to expand and build on going forward.
Additionally, last year, MSG Networks became the first regional sports network to announce a standalone app, MSG Networks Pick ‘Em, for free-to-play pick ‘em-style contests. The prediction gaming app will now include new football contests for fans this season, in addition to its existing basketball, hockey, baseball and soccer offerings.
The new sports betting programming airing on MSG Networks will also be available to watch on MSG GO, the network’s live streaming and video on-demand platform.