One of the most popular Vloggers in the poker YouTube space has revealed how much he makes from the platform and it is not too shabby.
Poker is still a relatively small niche especially when compared to other forms of ‘gaming’ and as such a lot of people assume poker YouTubers do what they do mostly for the love of it and/or as a side hustle on top of their primary poker income.
That may not be the case, as popular YouTuber Ethan ‘Rampage Poker’ Yau has revealed all the money he had from his channel in 2021. It’s not easy to get to the top but if you do, it looks very lucractive.
He also did a video with his poker winnings for the year, which were $239,214 combined across cash games and MTTs. Very impressive for any professional player and it turns out his YouTube income is almost the same.
In a very transparent video he shows us the back end analytics for his poker channel and revealed that it made him $187,688.62 in ad revenue. That is in exchange for more than 20 million views across all his videos that year.
This is all turnover not profit, as amongst other expenses Yau hires somebody to edit his videos. It also doesn’t include other income derived from the channel, such as partnerships, merchandise and affiliate links.
Yau has over 127,000 subscribers and his videos regularly get over 100,000 views each, making his one of the biggest channels in poker. He is currently nominated for the best poker vlogger category in the Global Poker Awards.
If you are a poker YouTuber he shares some inspiration for those who are struggling. He revealed that his channel made essentially nothing in its first year. It’s worth watching the video just to see the compounding effect that starts to happen once a channel picks up pace.
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Barry Carter is the editor of PokerStrategy.com and the co-author of The Mental Game of Poker 1 & 2, Poker Satellite Strategy, PKO Poker Strategy & the new book Endgame Poker Strategy