The Buffalo Sabres and FanDuel Group on Tuesday announced a multi-year partnership, designating FanDuel as an official sports betting partner of the team.
The sports betting company, owned by Flutter Entertainment, gets exclusive rights to include branding, sports betting odds, and promotions during Sabres broadcasts. Flutter also owns PokerStars.
“As part of the partnership, FanDuel will receive end-to-end broadcast integration exclusivity in all phases of Sabres broadcasts, including pregame, in-game, intermissions, and postgame,” the pair said in an statement. “Sabres broadcasts will include FanDuel in sports betting segments during the pregame show and after the first and second-period intermissions. At the same time, real-time betting odds from the FanDuel Sportsbook will be integrated throughout the broadcast.”
FanDuel will also get the right to use official Sabres marks and logos in marketing and in-arena signage for all Sabres home games.
The state of New York recently kicked off online sports betting, with the competition
between sportsbooks being fierce. FanDuel is near the top of the pack.
Mobile sports wagering began in New York State on January 8, 2022. Since then, more than $1.98 billion in wagers has been taken in New York. The total Gross Gaming Revenue was over $138 million and, at a 51% tax rate for the State, these wagers brought more than $70.6 million in tax revenue.